our philosophy
We are passionate about what we do. Watch the video below to see why.
our coaches
logan abram
I have achieved two diplomas in Personal Fitness Training along with numerous additional post-secondary certifications such as Corrective Exercise Specialist and Functional Training Specialist. I have been certified by the Canadian Society for Exercise Physiology (CSEP), American Council on Exercise (ACE) and the National Academy of Sports Medicine (NASM) to practice in these specialized fields.
As my passion for strength training, conditioning and functional fitness has grown, I have studied and now provide instruction in the use of specific tools and techniques such as Hardstyle Kettlebell Training, Flexible Steel, FRCms functional mobility and Bodyweight, Calisthenics Strength Training Techniques.
I hold the StrongFirst Elite designation.
My methods are simple…
I firmly believe in prioritizing function over aesthetics. Reinforcing quality movement patterns to not only gain genuine strength but to aid in developing a healthy relationship with your body. This has proven to be the most effective approach to achieving sustainable progress while ensuring long-term health and a vastly improved quality of life.
I enjoy working closely with clients motivated to make significant life changes through the freedom of strength and pain free movement. If this sounds like you, please don’t wait. Contact me for a consultation today!
My success lies in achieving yours.


jessica abram
My name is Jessica and I have been a kettlebell enthusiast for the last 5 years. I have had a general interest in fitness and conditioning throughout my life. However, it wasn’t until I discovered kettlebells and specifically, StrongFirst’s methodology, had I felt like I found my passion. I enjoy being able to reverse engineer problems and I have always had a genuine interest in helping people.
I am certified as a level 2 Kettlebell Instructor through StrongFirst.
I look forward to every opportunity to help people move, and in turn, live better. As a new mom I am constantly finding all of the ways strength training and healthy lifestyle habits support a well-balanced person. I am a fervent believer that strength training is the truest form of empowerment. We prioritize skill development and that ensures you can attain and retain progress, serving you for a lifetime.
As a partner coach at our Edmonton kettlebell club Hardstyle Strength Academy, you can catch me there coaching workshops and group sessions, as well as coaching online students. If I sound like I might be a good fit for you, do not hesitate to reach out!